USA Network and Syfy are teaming up to celebrate National Pride Month in June. Check out more details below.
In celebration of National Pride Month this June, USA Network and SYFY are partnering with the leading non-profit LGBTQ+ advocacy organization, GLAAD, for a multiplatform campaign spotlighting positive representation all month long. Between the two networks, this campaign will feature Pride-themed marathons, custom short-form videos, fan testimonials, PSAs, all-new podcast episodes and a variety of fresh editorial.Throughout the month, GLAAD will support USA and SYFY’s multiplatform Pride campaign via their social handles, across digital platforms and with PSAs featuring resource and donation links. Additionally, on USA, linear marathons will be wrapped with custom content featuring BD Wong. The networks will also partner with GLAAD on a variety of virtual talent-driven events and social initiatives to be announced shortly.
“During a time when many Pride events have been cancelled, SYFY and USA are offering viewers a place to celebrate and feel celebrated with specialty content in honor of National Pride Month,” shared Chris McCumber, President, USA and SYFY. “We are so grateful for GLAAD’s partnership and advocacy towards positive representation, and look forward to joining together to celebrate the LGBTQ+ community throughout June.”
“SYFY and USA each have long histories of sharing LGBTQ stories that entertain, enlighten, and inspire and this Pride month will bring empowering content and series to fans all over,” said GLAAD Chief Communications Officer Rich Ferraro. “During a Pride month when many LGBTQ community members will not be able to gather in-person, LGBTQ visibility matters more than ever and SYFY and USA’s content will help to ensure the spirit of Pride still shines bright.”
Presented by SYFY FANGRRLS – the network’s hub for female and nonbinary voices – SYFY’s Pride campaign will revamp the brand from “It’s a Fan Thing” to “It’s a Pride Thing” throughout June, including:
MARATHONS, ORIGINAL PROGRAMMING & BINGE-ABLE CONTENT
This June, SYFY offers marathons, stunts and endless access to queer-friendly programming across linear and VOD, including:
- WYNONNA EARP “#WayHaught Wednesdays” Marathons (Wed., 6/3 from 6-9am, Wed., 6/10 from 6:30-9:30am, Wed., 6/17 from 6:30-9:30am, Wed., 6/24 from 6-10am on SYFY) — Marathons of SYFY’s cult favorite series WYNONNA EARP featuring episodes from Seasons 1 and 2 centered on the show’s beloved couple Waverly Earp (Dominique Provost-Chalkley) and Nicole Haught (Katherine Barrell); will include all-new custom content highlighting the passionate “Earpers” fanbase discussing how the show has impacted their lives
- XENA: WARRIOR PRINCESS Pride Marathons (Thurs., 6/4 from 6:30-11:30am, Thurs., 6/11 from 6am-12pm, Thurs., 6/18 from 6:30am-12:30pm, Thurs., 6/25 from 6:30-11:30am on SYFY) — Marathons of the legendary adventure series XENA: WARRIOR PRINCESS, which has become an iconic show among the LGBTQ+ community; will include all-new custom content featuring stars Lucy Lawless and Renee O’Connor discussing representation as well as spotlighting fans who have been influenced by the series
Stay tuned for more information!