LOS ANGELES, California – (15th April 2019): As April 22nd is Earth Day and one of the leading causes of methane emissions may shock you. According to the U.N. Food and Agriculture Organization, food is the single largest source of waste and 30 percent of food is wasted globally across the supply chain, contributing 8 percent of total global greenhouse gas emissions. Almost 1 billion pounds of bananas and peels are thrown away annually in the US alone. If food waste were a country, it would come in third after the United States and China in terms of impact on global warming.
Reducing food waste is one of the most important things we can do to help our planet, and that’s why eatCleaner® has announced the launch of a seven-day “#SaveThePeels” challenge to help redirect millions of pounds of food waste while showcasing the many ways peels can enhance your health and add mega flavor to any meal.
“There are major health benefits to eating the peels of fruit, and it cuts down on waste tremendously, commented eatCleaner® inventor, founder and CEO “The Fit Foodie” Chef Mareya Ibrahim, as she aims to shift America’s thinking by raising awareness around smarter, cleaner eating habits. “Just think of all the produce peels we are automatically conditioned to throw out, from citrus to bananas to veggie peels like potatoes, carrots, apples and kiwi that are easily eaten but get trashed anyway!” says Ibrahim, “You can literally double down on the health benefits and flavor you get from most produce by consuming the peels! A small shift in thinking and smart hacks for using the peels can help people get the most benefit out of peels and keep them out of the trash.”
The first step, comments Ibrahim, is to ensure that all peels are properly and thoroughly cleaned with a patented produce wash like eatCleaner®, lab-proven to remove agricultural sprays, waxes, chemicals and debris that can carry harmful bacteria. “eatCleaner® is formulated to remove up to 99.99 percent of the bacteria and pesticide residue that water leaves behind, while extending shelf life up to five times longer” Ibrahim explains. “We created a full, patented line that allows you to spray, soak or wipe your fresh fruit and vegetables so you can take advantage of eating the whole produce item safely – peels and all.
eatCleaner® created a free downloadable guide with tips and recipes that make it easy for consumers and food service businesses to get on board to benefit their health and the environment, available at eatcleaner.com. Recipes like Paleo Banana Walnut Muffins, Mocha Banana Smoothie and Cinnamon Swirl Banana Nice Cream created by Ibrahim promise to please every palate – and no one will know the whole peel is used.
“Peels actually help to give flavor and a fluffy texture to baked goods and smoothies, so it’s the perfect addition to your favorite recipes, and no one will even know it’s in there. Imagine When we know better, we do better, and with a new level of awareness, hopefully people can adopt new, healthy habits for a lifetime.”
Here are just a few creative ways that Ibrahim consumes fruit and veggie peels:
- If you’re spiralizing squash or making sweet potato fries, keep the whole veggie intact but be sure to wash them properly first.
- Use a ripe, clean peel in a smoothie, banana bread or muffin recipe for enhanced fiber, amino acid and antioxidant benefits. The riper the peel, the sweeter the product – and less added sugar needed
- Add peels to your juicer and give fresh-pressed, raw juices a big nutrient and enzyme boost
- Infuse grated orange, lime, lemon and grapefruit zest into olive oil for use in salad dressings and to instantly boost flavor and antioxidant power of cooked veggies, fish and chicken;
- Rub banana peels on your skin to improve tone and texture.
DOWNLOAD YOUR SUSTAINAPEELITY GUIDE and join the #savethepeels movement today.
About Grow Green Industries, INC./Eat Cleaner:
Grow Green Industries, Inc. dba eatCleaner® is a Southern California based, Certified Woman-Owned Business leading the way in eco solutions for produce food safety and shelf life extension. Co-founded in 2010 by Dr. Shawki Ibrahim, Ph.D. and nationally recognized food safety and clean eating expert, award-winning entrepreneur, chef, author and inventor, Mareya Ibrahim, aka The Fit Foodie, the company is dedicated to providing safe, effective wholesale and consumer products that enhance lives and improve health. Featured on HSN, QVC and reputable retail locations, their award-winning, patented solutions include the best-selling eatCleaner® fruit + vegetable wash and wipes, eatFresh-FC anti-browning powder, and avoFresh designed for avocados. Visit growgreenindustries.com and eatcleaner.com to learn more.