Days of Our Lives Moves to Peacock
NBC is evolving its daytime programming lineup with the move of “Days of Our Lives” to stream exclusively on Peacock and the launch of “NBC News Daily” in the drama’s former network timeslot.
Starting Sept. 12, Peacock will become the exclusive home of the fan-favorite drama “Days of Our Lives.” For the first time ever, all new episodes of the 58-time Emmy Award-winning drama will debut on Peacock daily with the show’s robust library already available to stream for Peacock Premium subscribers. The historic move to Peacock creates the ultimate destination for daytime fans to access the library, new episodes and Peacock Original “Days of Our Lives: Beyond Salem” in one place.
Also beginning Sept. 12, in the timeslots previously occupied by “Days of Our Lives,” “NBC News Daily” will debut across NBC stations. NBC News will provide signature world-class reporting and breaking news coverage in a first-of-its kind, live in most markets mid-day news offering. “NBC News Daily,’’ an hourlong program anchored by NBC News’ team of award-winning journalists, including Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford, will provide viewers with up-to-the-minute national and international news, with the option for NBC stations to add local news. NBC News Daily” will also be streamed simultaneously on NBC News NOW and Peacock.
“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” said Mark Lazarus, Chairman, NBCUniversal Television and Streaming. “With a large percentage of the ‘Days of Our Lives’ audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”
NBC owned stations will announce their specific daytime schedule soon.
ABOUT “DAYS OF OUR LIVES”
“Days of Our Lives,” a consistent favorite among fans and critics alike, aired it’s 14,000th episode in 2020 and remains NBC’s longest-running series. The show has garnered 58 Emmy Awards, including most recently 2018’s Outstanding Daytime Drama, and 372 nominations, as well as multiple People’s Choice Awards, GLAAD Media Awards, and Prism Awards. The show’s success stems from its consistent commitment to excellence in writing and storytelling – supported by a diverse ensemble of performers – and an uncanny knack for anticipating viewer interests. With its mix of classic genre traditions and groundbreaking narratives reflecting modern life, “Days of Our Lives” remains a perennial favorite among viewers of all ages. “Days of Our Lives” is produced by Corday Productions Inc. in association with Sony Pictures Television. Ken Corday is executive producer with co-executive producer Albert Alarr. Ron Carlivati is the head writer.