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sept25 Celebrity
Celebrity Big Brother
Julie Chen Says
By Al Mellis


As Julie Chen told the New York Post, some viewers would rather watch original content on CBS than the Olympics:

“Can you imagine while the Olympics are running the figure skating competition that we have our classic Big Brother Slip ‘n Slide competition with celebrities? Who’s turning away from us? Not me!” Julie said.

NBC’s coverage of the 2018 Winter Olympics begins on Friday, February 9, so expect Celebrity Big Brother USA to air around that time.

It will be shorter than regular Big Brother seasons, but everything else will stay the same:

Big Brother 19, the most recent installment in the U.S. version of the franchise, lasted from June 28 until September 20 — a period of 84 days. Don’t expect Celebrity Big Brother USA to last that long, although how long it will last is unclear. CBBUSA will, at least in part, coincide with the Winter Olympics. The Olympics are only scheduled to last 16 days, so CBBUSA will doubtless last much longer than the Olympics.

Otherwise, expect much of the same as you would from any regular Big Brother installment. Julie Chen will still host; there will be several episodes each week; live feeds, and there will be the usual zany competitions, the usual Haves and Have Nots, and so on.

Although CBS is mum on most of whom will be on the show, Julie Chen made it clear that A-list celebrities won’t be in the competition.

“It’s not going to be all Oscar-winners.”

Of course, CBS could never afford A-list celebrities. A-List celebrities make around 20-30 million per movie, not including Back End money (profits from source material like books, toys, etc) which could easily push their payday well past the 20 million mark.

What makes a celebrity an A-Lister?

It's all about how in demand they are. People like Chris Pratt, Mark Wahlberg, Jennifer Lawrence, The Rock, Beyonce, and Taylor Swift, to name a few, are among the most visual, in-demand, highest earning, and most powerful stars out there. Mark Wahlberg, for example, rakes in around 70 million a year in movies alone. This does not include endorsement deals, appearances, or Back End money. They are so busy that their time IS money.

Celebrities like Lindsay Lohan, who Julie Chen mentioned would be on Celebrity Big Brother USA, (We'll see!) may have once been a big draw, now find themselves way down the ladder of success due to personal life troubles (jail, rehab stints, diva behavior), not being offered major movie roles anymore, losing their "it" factor, and not being in the public eye much anymore. Their time unfortunately, is not money.

Let's face it; if you were a mega-star making 70 million a year, staying in 5 star hotels and relaxing in your high end luxury 2 million dollar trailer on a movie set, with on demand personal masseuses, chefs, hair and make-up people, and rider lists (list of demands) a mile long, why would you want to go on a show like Big Brother if you didn't need exposure or money? They wouldn't. Unless they were huge super-fans. And that's why Julie said “It’s not going to be all Oscar-winners.”

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